How the audit works
A Lala SEO audit runs 136 checks across 21 areas. Each page below says what one check looks for, why it matters and how to fix it.
Whether search engines can reach your pages and are allowed to list them.
Which address is the real one when the same page can be reached several ways.
Whether pages load, and where visitors and crawlers are sent when they do not.
The two files that tell search engines what exists and what to stay out of.
How pages link to each other, and whether any are broken, buried or cut off.
The title and summary a searcher sees before deciding whether to click.
Whether pages carry real content, laid out under clear headings.
Whether images load, are described, and do not make the page jump.
The labels in your code that let Google show prices, ratings and other extras.
Whether each language or country version is offered to the right audience.
How quickly pages answer and become usable.
Whether pages are set up to display properly on a phone.
Whether content built by JavaScript is visible to a crawler.
The basics of a well-formed page: document type, character set, icon.
Whether the site is served securely and its certificate is in order.
Whether the domain registration itself is safe from lapsing.
Whether AI assistants and AI search features are able to read and quote the site.
Whether everyone can use the page, including people using a screen reader or a keyboard.
The signals that help a business with a location or a service area get found nearby.
Faults that come from the way Shopify builds a store.
A free audit covers up to 300 pages, and explains every problem it finds in plain English.
Start a free audit
Social sharing previews 6
How a link to the page looks when it is shared in a chat or on social media.