Why you need Lala SEO
You need Lala SEO because a search engine has to reach, read and trust a page before your content or your links can count for anything, and the…
The Lala SEO blog
SEO guides and how-tos
People do SEO to win free, targeted traffic — the visitors already searching for what you sell, rather than ones an advert has to interrupt. That traffic now comes from several places at once — Google, Bing and the other search engines, and the answers ChatGPT, Gemini and AI Overviews give — and every one of them starts with the same technical SEO: none can rank or cite a page it cannot reach, read and trust.
Browse by topic
Start here
What this is for, how to run it, and how to read what comes back.
How to run an SEO audit, step by step
To run a technical SEO audit, type your site's address into the box on lalaseo.com, choose how much of the site to crawl and how deep to go, then…
How to read an SEO audit report
Start with the Critical findings: that is where traffic is actually being lost. Of the 101 checks, 22 can report as critical, so the real list on…
How to Use Your SEO Audit Report to Drive Traffic and Rankings
Turning findings into changes somebody can actually make.
How to explain a finding in your SEO audit report
Open the finding in your report and press the button to have Lala write about your own pages. You get the address, the fault, and what to put…
Run audits from inside WordPress
Yes. Install the free Lala SEO plugin, paste a key from your account into Tools and Lala SEO, then press Run audit. The crawl and the analysis both…
Research Your Keywords, Competitors and Backlinks
The data about your site that a crawl of your own pages cannot reach.
Keyword research and rankings for your website
Open Keywords for a site you have audited and press the button for the data you want. You get every search your site already ranks for with its…
Which of your pages earn search traffic
Open Pages for a site you have audited and fetch the traffic data. It sets what each page earns in search against what our own crawl found on that…
SEO competitor analysis: who you really compete with
Pull the competitors for a site and you get the pages that actually appear in the same searches, which is often not who the client names. Run a…
Who links to your website, and which links are broken
Pull the backlink data for a site and you get the referring domains, the links themselves, and a separate list of links pointing at pages of yours…
Is your brand named in ChatGPT, Gemini and AI Overviews?
Three separate checks on the Insights page: whether AI assistants name you when asked real questions, where your brand is mentioned across the web…
What each paid SEO data check costs
Because each one is bought from a data provider and costs real money every time it runs. Nothing here fires on its own, each button says how many…
No guide matches that. Try a shorter word, or browse the topics above.
Every word explained
The plain-English SEO glossary — 46 terms, grouped by what they are about rather than listed alphabetically, each written for somebody who runs a business rather than somebody who does SEO.
See it on your own site
Type an address and get a real report in about a minute — up to 300 pages, no account needed.
Still stuck?
Write to support@lalaseo.com and say which guide you were reading and what you were trying to do. If a guide and the product disagree, that is a bug and we treat it as one.