Pricing
Unlimited audits on every plan, and every plan runs all 101 checks. Paying buys more pages, more often — never a better answer.
| What you get | Free $0 |
Starter
$25 |
Recommended
Growth
$35 |
Agency
$149 |
|---|---|---|---|---|
| The auditthe same on every plan - paying never buys a better answer | ||||
| Site crawl as many as you like, on every plan | Unlimited | Unlimited | Unlimited | Unlimited |
| All 101 checks 48 of them from Google's own documentation | ||||
| Finding verification every finding re-tested on your live page | ||||
| Plain-English explanations what each finding means, without the jargon | ||||
| Coverage report what was checked, not only what failed | ||||
| AI Overviews readiness checked against Google's published conditions | ||||
| Schema matches the page your markup checked against the words on the page | ||||
| Change history what closed and what appeared since last time | ||||
| JSON export and print take the whole report away with you | ||||
| How much, and how oftenwhat grows with the plan | ||||
| Pages per audit how many pages one crawl covers | 300 | 500 | 1,500 | 5,000 |
| Scheduled re-crawls a site you monitor, checked automatically | Every 30 days | Every 15 days | Every week | Every week |
| Site-specific advice written by Lala, our AI, about your pages | 3 | 25 | 60 | 300 |
| Queue priority your audits go before free ones | – | |||
| Search data about your site what each of these does | ||||
| Keyword rankings every keyword, with its position and search volume | – | |||
| Keyword opportunities keywords within reach of your site's strength | – | |||
| Keyword research ideas for any topic you have in mind | – | |||
| Rank history how your positions have moved over time | – | |||
| SERP position check where you rank today, for keywords you pick | – | |||
| Top traffic pages which of your pages bring the visitors in | – | |||
| Competitor discovery the sites appearing in the same searches | – | |||
| Content gap analysis what their page covers and yours does not | – | |||
| Backlink profile backlinks and the sites they come from | – | |||
| Broken backlinks links you are losing today | – | |||
| Brand mentions across the web, and whether they are positive | – | |||
| AI search visibility ChatGPT and others, asked real questions | – | |||
| Google Business Profile your local listing, as Google holds it | – | |||
| Sign up | Sign up | Sign up | Sign up | |
Prices in US dollars, per month. Free needs no card, and your first audit needs no account. A free account saves your reports and unlocks the explanations. Sales tax or VAT, where it applies, is worked out on the payment page from where you live.
What we will not do
- No worse answers on cheaper plans. Every plan runs the same 101 checks and the same verification. Paying changes how much we look at and how often, not whether we tell you the truth.
- No invented discounts. If a price is reduced, it is because it was genuinely higher — not because we raised it last week to cross it out.
- No ranking promises. We are not affiliated with Google and cannot predict rankings. Findings are checks against published documentation.