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Which of your pages earn search traffic

Any paid plan 4 minute read

Who it is for: Anyone with more pages than hours.

Open Pages for a site you have audited and fetch the traffic data. It sets what each page earns in search against what our own crawl found on that page, so you can see which pages already attract searches and which of those have a fixable fault.

Why it matters

Four hundred pages and a finite afternoon. Fixing the title on a page nobody visits is work that looks like progress and is not. Our crawl knows what is on every page and has no idea which ones earn.

A table of crawled pages, each row showing the URL with its status code, title length, word count and schema.
A table of crawled pages, each row showing the URL with its status code, title length, word count and schema.

What to do

  1. Open Pages for a site you have already audited. A section per data source, each with its own button and its price shown before you press it.
  2. Top traffic pages — fetch which of yours rank, and for how many searches. Your pages with what they earn in search, set beside the title, word count, schema and findings our crawl recorded for each one.
  3. Sort for pages that earn a lot and sit on page two. The list where a technical fix has somewhere to go. A page ranking for 133 searches, none of them on page one, is worth an hour in a way a page ranking for nothing is not.

What you get back

The join neither half can make alone: what a page earns, next to what is wrong with it.

How to make money from it

This changes what you can charge for. "These six pages already rank for 2,000 searches and all six have the same fixable fault" is a scoped piece of work with a number attached. It is the difference between an hourly rate and a project fee.

Worth knowing. The traffic figures are a provider's estimate, not your analytics. Use them to rank pages against each other, which is what they are good for, rather than as a count of visitors you can quote to a client.

This one needs a paid plan. What each plan includes.

Read next

  • Why you need Lala SEO

    Free 4 min

  • How to run an SEO audit, step by step

    Free 5 min

  • How to read an SEO audit report

    Free 6 min

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Independent tool. Not affiliated with or endorsed by Google. Google does not share its ranking systems, so we make no ranking predictions. Audit findings are checks against published Search Central documentation and long-standing technical practice; keyword, backlink and competitor figures are estimates measured from outside your site by our search data provider. For authoritative data about your own site, use Search Console.

Can we count this visit?

Google Analytics, so we can see which pages people find useful. It sets cookies and sends your IP address and page URL to Google in the United States. Nothing you audit is ever sent. What we collect.