Content & headings
Missing H1
One of the 136 checks Lala SEO runs on every page of a site in a free audit.
- How serious
- Worth fixing. Weakens how Google reads or shows the page. Fix after the serious ones.
- Based on
- Industry standard: Google does not document this one, so the check follows established practice.
What is wrong
Every page on your website should have exactly one H1 heading—the largest, most prominent text that tells both visitors and search engines what the page is about. Think of it as the headline of a newspaper article. When a page has no H1, search engines struggle to understand what that page is for, and they cannot confidently show it in results for the right search terms.
Why it costs you
Without an H1, your pages become harder to categorise. A visitor landing on the page from a search result may also be confused about whether they have found what they were looking for. Search engines prioritise pages with clear, well-structured headings, so missing this element puts you at a disadvantage compared to competitors who have it in place.
How to fix it
Add a single H1 tag to each page that currently lacks one. The H1 should be the main topic of that page—not your site name, but something specific to what the page covers. If you use a template for multiple pages (such as a product page template or blog post template), add the H1 tag once to that template rather than editing each page individually. The H1 should be actual HTML heading code, not just bold text styled to look large.
What the audit tests
- The page has a main heading (H1) with text in it
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