Thin content pages

What is wrong

Many of your pages contain very little text—fewer than 250 words of actual content. Search engines use the amount and quality of content on a page to understand what it is about and whether it answers a visitor's question. When a page is mostly empty space, navigation, or repeated boilerplate text, the search engine struggles to work out its purpose.

Why it costs you

Thin pages are often skipped by search engines or ranked poorly because they do not provide enough information to be useful. Visitors who land on them may leave immediately because there is nothing substantial to read, and search results tend to favour pages that thoroughly address a topic over those with minimal detail.

How to fix it

To fix this, add genuine, useful content to each thin page. This might be a detailed product description, a proper explanation of a service, an article, or answers to questions your visitors have. The content should be written for your visitors first—not copied from elsewhere, and not padded with irrelevant words. If a page genuinely needs to be short, consider whether it should exist at all, or whether it could be merged with a related page that has more substance.