Pages excluded from the index

What is wrong

You have told search engines not to include some of your pages in their index. This happens when a page has a noindex tag in its HTML code, or when you have told Google through Search Console to remove it. When a page is noindexed, Google will not show it in search results, even if someone searches for it by exact title or URL.

Why it costs you

The cost depends on which pages you have excluded. If you have noindexed pages that visitors actually search for, those people will not find them through Google. They may find a competitor instead, or assume your page does not exist. If the noindexed pages are truly duplicate content or test pages, there is no cost at all.

How to fix it

To fix this, first decide whether each noindexed page should be searchable. If yes, remove the noindex tag from the page's HTML head section (it looks like `<meta name="robots" content="noindex">`), or remove the noindex directive from your robots.txt file if that is where it lives. If the page should stay hidden, do nothing—noindex is correct for test pages, login pages, or duplicates. Check Search Console to see which specific pages Google has excluded, so you can make this decision page by page.