Structured data missing properties Google requires

What is wrong

Your website has structured data markup—the code that tells Google what your pages are about—but it is incomplete. Google's requirements for structured data include certain mandatory properties that you have not included. Without these required fields, Google cannot process the markup correctly and may ignore it entirely.

Why it costs you

When Google cannot read your structured data properly, it cannot display rich results in search. Rich results are the enhanced listings that show star ratings, prices, availability, or other details directly in the search results. Without them, your pages appear as plain text listings, which means fewer people click through and you lose the advantage over competitors who have complete markup.

How to fix it

Add the missing required properties to your structured data code. The exact properties depend on what type of content you are marking up—a product, a recipe, an event, or something else. Check the relevant Google structured data documentation for your content type, identify which properties are marked as required, and add them to the JSON-LD or other markup in your page template or individual pages. Test your changes using Google's Rich Results Test to confirm the markup is now valid.