Structured data
No structured data
One of the 136 checks Lala SEO runs on every page of a site in a free audit.
- How serious
- Worth fixing. Weakens how Google reads or shows the page. Fix after the serious ones.
- Based on
- Industry standard: Google does not document this one, so the check follows established practice.
What is wrong
Search engines use structured data—a specific code format added to your pages—to understand what your content is about. Common examples are product details, business contact information, or article headlines. Without it, search engines have to guess.
Why it costs you
When structured data is missing, search engines may not recognise key facts about your pages, which means they cannot show rich results—the special formatted answers that appear at the top of search results with images, prices, ratings or other details. Your pages become plain text links instead. Visitors searching for specific information may skip over your results because they cannot see the details they need before clicking.
How to fix it
To add structured data, identify what each page is about—product page, article, local business location, event, and so on. Use Schema.org markup in JSON-LD format, added to your page template in the `<head>` section, not the body. If your site is built on a platform like WordPress, Shopify or Wix, use an SEO or schema plugin to generate this code automatically rather than editing it by hand. Start with the page types that matter most to your business: products if you sell things, articles if you publish content, or LocalBusiness if you have a physical location.
What the audit tests
- The page has JSON-LD structured data that names at least one type
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