Different URLs serving identical content

What is wrong

Google has found that your website serves the same content from more than one URL. This happens when identical pages are reachable via different web addresses—for example, the same product page accessible with and without "www.", or the same article listed under multiple category paths.

Why it costs you

When Google encounters duplicate content, it has to choose which URL to treat as the main version and which ones to ignore. The URLs you intended to rank may not be the ones Google picks. This means your traffic gets split across multiple addresses instead of concentrated on a single, strong page, and some versions may never appear in search results at all.

How to fix it

To fix this, you need to tell Google which URL is the official one using a canonical tag. Add a `<link rel="canonical" href="https://yoursite.com/official-url/">` tag in the `<head>` section of every duplicate page, pointing to the version you want to rank. If the problem is widespread, add this to your page template rather than editing each page individually. Alternatively, if one version should not exist at all, delete it or set up a 301 redirect to send traffic and ranking credit to the correct URL.