Shopify stores
Product pages without Product structured data
One of the 136 checks Lala SEO runs on every page of a site in a free audit.
- How serious
- Serious. Can stop pages from appearing in Google, or from working for visitors. Fix these first.
- Based on
- Google's own documentation
What is wrong
Your product pages are missing structured data—code that tells search engines what you're selling, how much it costs, and what customers think of it. Without this code, Google cannot understand that these pages describe products at all, even though humans reading your site can see the information clearly.
Why it costs you
Search engines use structured data to show rich results: star ratings, prices, and availability directly in search listings. Without it, your products appear as plain text links, identical to any other webpage. Shoppers searching for what you sell may never click through because they cannot see the price or rating before leaving the search results. You lose visibility exactly when someone is ready to buy.
How to fix it
Add Product structured data to your product page template using JSON-LD format. Google's documentation at the source link above shows the exact code to use. At minimum, include the product name, price, currency, and product image. If you have customer reviews, add the aggregateRating section as well. Since this is a template change, adding the code once to your product page template will apply it to every product automatically—you do not need to edit individual pages.
What the audit tests
- Each indexable product page carries Product structured data
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