Sitemaps & robots.txt
Sitemap lists URLs that are not canonical
One of the 136 checks Lala SEO runs on a whole site in a free audit.
- How serious
- Worth fixing. Weakens how Google reads or shows the page. Fix after the serious ones.
- Based on
- Google's own documentation
What is wrong
Your sitemap includes URLs that you have marked as non-canonical elsewhere on your site. A canonical URL is your official version of a page—you use a canonical tag to tell search engines which version to prefer when multiple versions exist. If a URL appears in your sitemap but you have said it is not canonical, you are sending conflicting signals about which page matters.
Why it costs you
Google may crawl and index the non-canonical URLs from your sitemap instead of the versions you actually want ranked. This wastes crawl budget on pages you did not intend to promote, and dilutes authority across duplicate content. Visitors may land on the version you did not want indexed.
How to fix it
Check your sitemap file against the canonical tags on your pages. Remove any URL from the sitemap that has a canonical tag pointing elsewhere. You can edit your sitemap directly, or if you generate it with a plugin or tool, look for a setting that excludes non-canonical pages. If you have more than 400 affected URLs, focus on the highest-traffic pages first and regenerate the sitemap once you have made changes.
What the audit tests
- Pages listed in the sitemap do not return an error (4xx or 5xx)
- Pages listed in the sitemap do not redirect
- Pages listed in the sitemap are not set to noindex
- Pages listed in the sitemap do not point their canonical tag elsewhere
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