Internal links pointing at redirects

What is wrong

Your website has internal links pointing to pages that redirect elsewhere. When you link from one of your own pages to another of your own pages, that link should go directly to the final destination instead of to an intermediate page that then sends visitors onwards. This wastes a step.

Why it costs you

Google has to follow each redirect to find where the link actually leads, which uses up crawl budget—the time Google allocates to exploring your site. More importantly, visitors clicking these links experience a delay whilst their browser follows the redirect chain, and on slow connections or mobile devices this can be noticeable enough to frustrate them.

How to fix it

Find each internal link that points to a 301 redirect. Change the link target to skip the redirect and point straight to the final page instead. If you have many of these links, they often cluster on particular pages—fix those first. If the redirects are generated by your site's routing system rather than hard-coded into templates, ask your developer to check whether the redirect rules themselves need updating so that internal links don't trigger them.