Links & site structure
Generic anchor text
One of the 136 checks Lala SEO runs on every page of a site in a free audit.
- How serious
- Worth knowing. Small, or only matters in some cases. Read it and decide.
- Based on
- Google's own documentation
What is wrong
Your site contains links with generic anchor text—words like "click here", "read more", or "learn more" instead of descriptive phrases that explain where the link goes. Search engines use anchor text as a signal about what the linked page contains, so generic text gives them almost no information about the destination.
Why it costs you
When your links are vague, search engines cannot easily understand what those pages are about. This makes it harder for Google to match those pages to relevant searches. Visitors also struggle: they cannot tell what they will find before clicking, so some leave rather than risk a wrong turn.
How to fix it
Write anchor text that describes the destination page. Instead of "click here", write what the link actually leads to—for example, "our pricing page", "contact our support team", or "read the full guide to SEO". Do this in your page templates and content management system wherever generic link text appears, so one fix updates every instance across your site.
What the audit tests
- Link text describes the destination, not a generic phrase like "click here"
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