Meta descriptions long enough to be cut everywhere

What is wrong

Your meta descriptions are longer than search engines typically display on screen. A meta description is the short text snippet that appears under your page title in search results—the bit that tells someone what the page is about before they click. When your description is too long, Google and other search engines cut it off mid-sentence, which means your full message never reaches the person deciding whether to visit.

Why it costs you

The problem costs you clicks. If the description gets cut at an awkward spot, it may not clearly explain what your page offers or why someone should care. A visitor scanning search results might not understand the page's value and will click on a competitor's result instead. You lose the chance to sell them on visiting, even though your page matched their search.

How to fix it

Add or edit your meta description tag in the HTML head section of each page template to stay within 160 characters for desktop and 120 characters for mobile. This is the `<meta name="description" content="...">` tag. Write it in plain language that answers why someone should click: what problem you solve, what they'll find, or what makes you different. If this description is repeated across many pages via a template, edit the template itself rather than individual pages—that's a single fix instead of hundreds.