Images
Images with no alt attribute
One of the 136 checks Lala SEO runs on every page of a site in a free audit.
- How serious
- Worth knowing. Small, or only matters in some cases. Read it and decide.
- Based on
- Industry standard: Google does not document this one, so the check follows established practice.
What is wrong
Images on your site are missing alt text—a short written description that appears if the image fails to load, and that search engines read to understand what the image shows. Without it, Google cannot tell what your pictures depict, so it cannot match them to relevant searches.
Why it costs you
When an image lacks alt text, you lose the chance to appear in image search results and to reinforce your page's topic to search engines. Visitors using screen readers (assistive software for people with visual impairments) also cannot understand what the image is for, which limits who can use your site.
How to fix it
Add an alt attribute to every `<img>` tag in your HTML. Write a brief, factual description—for example, `<img src="photo.jpg" alt="Red leather sofa in living room">`. If an image is purely decorative and adds nothing to understanding the page, use an empty alt attribute: `<img src="spacer.jpg" alt="">`. Make this change in your page templates so it applies to all images across your site, not just one page at a time.
What the audit tests
- Every visible image has an alt attribute (an empty one is accepted)
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