Local business
Map coordinates in the business markup are not a real position
One of the 136 checks Lala SEO runs on every page of a site in a free audit.
- How serious
- Worth knowing. Small, or only matters in some cases. Read it and decide.
- Based on
- Google's own documentation
What the audit tests
- Map coordinates give both a latitude and a longitude
- Latitude and longitude are written as plain decimal numbers
- Latitude is between -90 and 90
- Longitude is between -180 and 180
- Map coordinates are not left at the placeholder 0, 0
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- Business address in the markup is incomplete or is one line of text
- Business markup carries its own star rating, which Google does not show
- Business markup uses only the general LocalBusiness type
- Business phone number is plain text, not a tap-to-call link
- Local business markup is missing details Google recommends
- Local business markup is missing its name or address
- Map coordinates in the business markup are rounded too far
- Opening hours in the business markup are in a form Google does not list
- Phone number in the business markup has no country code
- Phone number in the business markup is not the one on the page
- Price range in the business markup is too long for Google to show
- Web address in the business markup is not a full address