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Wix Website SEO Checklist: 11 Fixes in Order

7 minute read Updated 4 November 2026

Connect your Wix site to Google Search Console, make sure every page you want found can be indexed, then give each page its own title, description, short address and clear headings. After that, redirect old addresses, add alt text to images, leave Wix's canonical tags alone and test speed on a phone.

Before you start

Wix does a fair amount of SEO for you. It builds your sitemap, writes a robots.txt file that lets search engines reach every page, and gives each page a canonical tag. What it cannot do is write your titles, descriptions and headings, or know which old addresses need to point somewhere new. That part is yours, and this checklist covers it in the order that matters most.

Wix’s menus change from time to time, and they differ between the Wix Editor, the Studio Editor and the newer Harmony Editor. The steps below use the names in Wix’s own help centre. If a label on your screen looks slightly different, look for the nearest match.

One more thing. Wix pages are built with JavaScript. Google crawls a page first and renders its JavaScript in a later step. Our free tools read the HTML your site sends before any script runs, which is also what Wix’s own help centre tells you to check when you look for heading tags in the page source. If a tool shows less than you see in your browser, that is the reason.

Step 1: Connect your site to Google Search Console

Search Console is Google’s free service for site owners, and Google lets you submit your sitemap there.

In your Wix dashboard, open the SEO section and find the SEO Setup Checklist. Complete step 1, then click Connect to Google. Wix says this needs a Premium plan and a connected domain, and that the checklist can verify your site only once. If you verified your site by hand before, you can skip this.

Step 2: Check your sitemap

A sitemap lists the pages you want search engines to find. Wix makes one for you and updates it when you change your site. To see it, type sitemap.xml after your domain, for example yoursite.com/sitemap.xml. Wix says that connecting through the SEO Setup Checklist submits the sitemap to Google for you.

Run your address through the sitemap validator. It reads the sitemap the way a search engine does and shows whether each address in it works.

Step 3: Make sure every important page can be indexed

Each Wix page has a switch called Let search engines index this page. When it is off, Wix tells search engines not to index the page, so it will not appear in search results. A page switched off while you were building the site is an easy thing to forget.

In the Wix Editor, click Pages & Menu, click the More Actions icon next to a page, then click SEO basics. Check the switch is on for every page you want found, then publish. To check from the outside, put the page address into the meta tag checker. It shows any robots tag the page sends.

Wix’s robots.txt allows search engines to reach all pages by default. You can change it under SEO & GEO, then Tools and settings, then Robots.txt Editor, but Wix warns that editing it can stop pages appearing in search. If you have not changed it, leave it.

Step 4: Write a title tag for each page

The title tag is one of the main things Google uses to write the headline people click in its results. Google’s guidance is to give every page a title, to make it descriptive and concise, and to make each page’s title different from the others. It also warns against repeating the same words over and over.

Step 5: Write a meta description for each page

The meta description is a short summary of the page. Google says it builds the text under the headline mainly from the page itself, and sometimes uses the meta description when that describes the page better. It asks for a description that is accurate and specific to each page, not one copied across the whole site. Google sets no length limit, but it cuts long text to fit the screen.

Fill in Meta description in the same SEO basics tab. One or two plain sentences that match what the page really offers are enough.

Step 6: Keep page addresses short and readable

The last part of a page’s address is its URL slug. Google recommends readable words rather than long numbers, and hyphens between words rather than underscores. So /wedding-cakes is better than /copy-of-page-3.

Change the slug in URL slug in the SEO basics tab. Only change it when the old one is wrong, because a changed address needs a redirect. Wix says it creates that redirect for you on most page types when you change a slug. Blog posts are the exception: for those you must add the redirect yourself, as in the next step.

Step 7: Redirect old addresses to new ones

If you moved from another platform, or deleted or renamed pages, people and search engines may still arrive at the old addresses. A permanent redirect sends them to the new page. Google says it shows the new address in results after a permanent redirect.

In your dashboard, go to SEO & GEO, then Tools and settings, then URL Redirect Manager. Click + New Redirect, choose Single redirect, enter the old path under Old URL, choose the new page, and click Save. Wix says redirects only work on a custom domain, and that this tool cannot redirect your home page. Test the old address afterwards with the redirect checker. It should reach the new page in one step.

Step 8: Give each page one main heading, with the rest in order

Headings help visitors scan a page, and Wix’s help centre calls the H1 the title of each page. Use H2 for sections and H3 for parts of a section. Wix also warns that empty lines styled as Heading 1 create blank H1 tags.

To change a heading level in the Wix Editor, select the text, click Edit Text, click SEO & accessibility, and pick a level from Choose HTML tag. This changes the tag, not how the text looks. Then run the page through the heading checker to see every heading in order and spot empty or skipped ones.

Step 9: Add alt text to your images

Alt text is a short description of an image. Google says it uses alt text, along with the page and computer vision, to understand what an image shows. Google notes it also helps people who use screen readers.

In the Wix Editor, select the image, click the Settings icon, and describe it under What’s in the image? Write what is actually in the picture, such as “Three-tier lemon wedding cake with fresh flowers”, then publish.

Step 10: Leave Wix's canonical tags alone

A canonical tag tells search engines which address is the main one when several show the same page. Wix adds one to every page, pointing to the page itself, and recommends not changing it. It also warns that a changed canonical can drop the page from your sitemap. Google treats a canonical tag as a strong signal, so a wrong one can send it to the wrong page.

If you or a past designer changed one, use Reset to Default in the Advanced SEO tab. Check a page with the canonical checker.

Step 11: Check speed and phones

Google’s Core Web Vitals guidance is for the largest part of a page to appear within 2.5 seconds of it starting to load. Google also suggests the Core Web Vitals report in Search Console to see how your pages perform.

Test your home page and your most important pages with the page speed test, which asks Google’s PageSpeed Insights for a phone and a computer. Then use the mobile-friendly test to check the page is set up for phone screens. In the Wix Editor, switch to the mobile view to fix anything that looks wrong on a phone.

Checking everything at once

Doing all eleven steps page by page takes time. A Lala SEO audit crawls your site and runs 136 checks, 61 of them based on Google’s own documentation, free for up to 300 pages. The guide to reading the audit report explains what each result means, and the list of checks shows what we look for. If a word here was new to you, the SEO glossary explains it in plain English.

The bottom line

Wix handles your sitemap, robots.txt and canonical tags, so your job is the words and the addresses. Start by connecting Google Search Console and checking that no important page is switched off from search, then work through titles, descriptions, headings and redirects. Run a free audit afterwards to see what is left.

This article is general guidance. Fixing what it describes makes a page easier for search engines to reach and read; it cannot promise a ranking. We are not affiliated with Google or endorsed by it, and cannot see inside how it ranks pages, so we make no ranking predictions. Lala SEO is independent and not affiliated with Wix. Wix is a trademark of its owner.