Keyword density checker

What keyword density is

Keyword density is how often a word or phrase appears on a page, as a share of all its words. A page of 500 words that says "garden tools" ten times uses the phrase for 4% of its words. Old SEO advice set targets such as "2 to 3%". Those numbers never came from Google.

Google's own guidance points the other way. Its starter guide says its systems understand what a page is about "even if you don't explicitly use the exact terms" (Google: SEO starter guide). Its spam policies name keyword stuffing, including repeating the same words or phrases so often that it sounds unnatural, as something that can lower a page in results (Google: spam policies).

What this checker shows

• The most used words and phrases in the page's main content, with how often each appears. A word you did not expect near the top is often one you repeat by habit.
• Where your keyword appears, if you type one: in the title, the main heading, the meta description, the web address and the first 100 words. Those are the places a reader and a search engine look first to learn what a page is about.
• No score and no target. We do not tell you a density is too high or too low, because Google gives no such number. Read the list, and if a phrase sounds forced when you read the page aloud, rewrite it.

The menu, header, footer and sidebars are left out, because they repeat on every page and would push words like "Home" and "Contact" to the top. On a page built by JavaScript we read the HTML the server sends; a full audit renders the page the way Google does.

Next: check how readable the page is, or preview its Google snippet.